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FORTY-NINE WORDS

Given our diminishing attention spans, I will forego the long preamble and get to the matter at hand — me.

I've worked on consumer, b to b, b to c, brand, direct, digital, pro bono, TV, print, radio, matchbook covers, even the occasional bar-mitzvah invitation. Quick, onto the work.

portrait

EXPERIENCE

  • Ogilvy, New York

    Senior Partner, Associate Creative Director

    May 2002 - Present

    American Express, DHL, DuPont, SAP, Kaplan University, Thomson Reuters, Clear Airport Security Card, TD Ameritrade, Let's Move.org

  • BBDO, New York

    Associate Creative Director

    September 2000 - December 2001

    Pizza Hut, Visa, M&M's, Office Depot

  • DCA Advertising, New York

    Associate Creative Director

    September 1999 - September 2000

    Canon USA

  • Greenstone Roberts, Melville, NY

    Senior Copywriter

    May 1998 - September 1999

    Bic, Astoria Federal, Audiovox, North Shore Animal League

  • BBDO, New York

    Senior Copywriter

    July 1992 - May 1998

    Pizza Hut, M&M's/Mars, Visa

  • Beber-Silverstein & Partners, Miami, FL

    Copywriter

    November 1989 - May 1992

    Florida Power & Light, Humana, Doral Hotels

EDUCATION

  • School of Visual Arts
  • B.A. State University of New York at Albany

AWARDS

  • Cannes Lion Finalist
  • London International Finalist
  • Echo Direct Marketing Finalist
  • Gold Regional Addys
  • Mercury Award Finalist
  • Caples Award

Contact

  • 3448 Poplar Street,
  • Oceanside, NY 11572
  • (516) 319-7789

Download Resume

Let's Move.org

Michelle Obama asked us to come up with a way to get kids off the couch.

We had an idea. Lie.

American Express Travelers Check Card

Why use the Travelers Check Card on vacation?

If you lose your money, you lose the trip.

American Express Business Gold Card

It was hard producing the cable program “Queer Eye for the Straight Guy” and even harder to pay for. The show’s producer explains.

TD Ameritrade

They had this trading platform that automatically placed trades when you were out of commission. We came up with a few examples.

M&M's

In case consumers forgot,

we got to remind them what red and yellow are made of.

Pizza Hut

If pizza had cheese inside the crust, you might want to eat it backwards.

Penn & Teller demonstrate.

Visa

I've worked on more credit card accounts than I have credit cards.

TD Ameritrade

How do you convince investors to get serious about retirement?

Remind them on their way to work.

We blanketed city streets, subways and taxi tops.

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Ameritrade
Ameritrade
Ameritrade

Copy

Nobody lives forever. And nobody should have to work forever. Talk to one of our investment specialists today and get start on retirement planning.

Copy

With one phone call to TD Ameritrade, you can rollover your old 401(k) into a new IRA account. After all, your money deserves to be in a better place, too.

Copy

Start with a free in-person retirement checklist at one of our branches. You'll get guidance that's customized, not cookie cutter – covering everything from your investments today to the resources you'll need for tomorrow. It's the knowledge you need to make informed choices. That way, when you get to retirement, you can stay there.

American Express Travelers Check Card

Why use the Travelers Check Card on vacation?

If you lose your money, you lose the trip.

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Travelers Cheque Card
Travelers Cheque Card

Canon

They make great digital cameras.

PowerShot

Coalition for the Homeless

Every so often you get to work on something that hopefully does some good.

Coalition for the Homeless

Delta SkyMiles Card

In the overcrowded rewards miles category,

we were lucky enough to have a point of difference.

Delta

Dupont

Carpet made from corn. No, you can't eat it.

Dupont

Five Herds Trading Company

Forget the other white meat, we worked on the other red meat, bison.

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Five Herds Trading
Five Herds Trading
Five Herds Trading

Florida Power and Light

Why would a utility give a hoot about manatees?

I don't know but they did. And we obliged.

Save the Manatee

Kaplan University

Online schools are gaining legitimacy.

We needed to communicate why.

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Kaplan
Kaplan
Kaplan

Copy

It remains a part of you for as long as you live. So it's important to make the most of it. A good place to start is Kaplan University. Before we teach you anything, we learn how you learn. And then customize a degree program that helps you fulfill your dreams. After all, you deserve more than a job. You deserve a future.

Copy

It's no wonder so many students get lost in college. Which may explain why so many others have turned to Kaplan. Our learning approach is built around the way you learn best – with professors who provide the on-on-one attention you deserve. You're not a number. You're a person. Our college experience is designed to help you feel like one.

Copy

Having a storied past is all well and good. But it's your future that matters most. Kaplan University recognizes that. Our focus is centered around you. Our professors bring real-world experience into the classroom, so you come out real-world ready. Is it nice to have a rich history? Sure. But frankly, we'd rather help you make your own.

Visa

Companies sponsor sports. This time it was men's and women's U.S. hockey.

40 years of following the Rangers made this a blast.

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USA Hockey
USA Hockey
USA Hockey

Copy

Visa. A pround partner of USA Men's Hockey.

Copy

Visa. A pround partner of USA Men's Hockey.

Copy

Visa. A pround partner of USA Women's Hockey.

DHL

DHL was already widely well known overseas. Here in the U.S., not so much.

We targeted small to mid-sized businesses to get the message out.

Platinum Delta SkyMiles Business Credit Card

How do you get business types to use the card? Give them something.

DHL

You can't play the game without the equipment.

DHL was the official shipper for Major League Baseball.

DHL – "Tarp"

Click to play

DHL – "Slide"

Click to play

DHL – "First Pitch"

BOULDER CREEK STEAKHOUSES

Sad that no one cares about radio anymore.

What can I say, I still love it.

Boulder Creek Steakhouses – “Cattle”

Delta SkyMiles Card

Sad that no one cares about radio anymore.

What can I say, I still love it.

Delta SkyMiles Card – “Mile”

Delta SkyMiles Card – "Everything"

North Shore Animal League

Sad that no one cares about radio anymore.

What can I say, I still love it.

North Shore Animal League – “Chase Cars”

North Shore Animal League – “Lucky Dogs”

Visa

Sad that no one cares about radio anymore.

What can I say, I still love it.

Visa – “Laura Ashley”

Visa – “Lime Rock”